Released on: May 18, 2008, 10:53 pm

Press Release Author: Brandon Andrews

Industry: Healthcare

Press Release Summary: The new Nearly Natural line consists of 9 brand new products

Press Release Body: Bainbridge, PA ( ExpressPressRelease ) May 19, 2008 - Hair
Direct, Inc. is excited to announce that they are rolling out a new line of products
from SoftHair Solutions, LLC in May 2008. The company was built around one single
product called Nearly Natural Softening Solution which is sold on the Hair Direct
website at href=http://www.hairdirect.com/store/Nearly-Natural-4oz.aspx>www.hairdirect.com.
This item has been an excellent success according to company executives.

"The Nearly Natural Softening Solution has been nothing less than a sensation within
the hair replacement industry since it first premiered in 2005," says Brandon
Andrews, Hair Direct Director of Marketing. "We're thrilled to have the opportunity
to join SoftHair Solutions is launching the new lineup of Nearly Natural products."

The new Nearly Natural line consists of 9 brand new products. This product line
consists of shampoo, conditioners, styling gels, and sprays. The new products are
formulated for non-growing processed hair, such as hair systems, and are meant to
reduce damage, encouraging a softer, silkier texture. Pricing of this line will be
anywhere between $10 and $20 per item, and packaging will be in 4oz or 8oz sizes.

SoftHair Solutions was founded by Dr. Greg Dowless in 2005, and he is personally
responsible for the creation and testing of the new formulas which are being rolled
out with the new product line. The company is based out of Wilmington, North
Carolina.

"Our Softening Solution spray has really taken off the past few years and we've been
developing the remainder of the Nearly Natural line for quite some time now. We're
confident that partnering with Hair Direct for this roll out will provide the
marketing muscle needed to make a big splash within the industry," says Dr. Dowless.

Hair Direct is going to give their first 100 customers who purchase all 9 new
products together a discount of 75% off of the MSRP. They will also include the new
products in the instant win sweepstakes which is featured on their website, at href=http://www.hairdirect.com>www.hairdirect.com. The plan is to give away 75
bottles of free product over a 3 month period.

About Hair Direct

Hair Direct provides affordable, mail order hair replacement systems to men and
women worldwide. The company is headquartered in Bainbridge, Pennsylvania and
operates a manufacturing facility in China. Hair Direct stands by every new custom
hair system with a 30-day, unconditional money-back guarantee.

For more information about Hair Direct or to request an interview with Hair Direct
management, contact Brandon Andrews at (717) 426-4333 ext. 209. Visit the company's
website at www.hairdirect.com.

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Web Site: http://www.hairdirect.com

Contact Details: Hair Direct
221 North Front St.
Bainbridge, PA 17502
USA